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An
alternate form of casual wear.A
cult brand which has captured the imagination of T-shirt lovers
in India and around the world. Tantra is mysterious. It is a magical and primordial art. A powerful saga of unforgettable ideas; each one, a 'classic'...to be worn again, and again and again. Tantra is India's answer to 'Just Do It'. It's not a brand, it's an 'anti-brand'. A non-stop soap opera which encapsulates a 5000-year old culture and makes it buzz and sizzle for today's generation. Tantra is First World creativity at Third World prices. Our bunch of manic writers, artists, visualisers, poets and philosophers are committed around the clock, to bring you cutting-edge T-shirt art. For men, women, kids...and now, a radical new brand called 'BARKING DOG'. Tantra is Ranjiv Ramchandani (a.k.a. Joran). This microbiologist turned copywriter served as Associate Creative Director at Triton BDDP and has been a regular visitor to BDDP's Paris office, where he became closely involved with the company's worldwide communications strategy: DISRUPTION. The art of creating a brand from a state of discontinuity and break from the status quo. Ranjiv is also a practising cartoonist and a friend to the "usual bunch of idiots" at MAD magazine, New York. Ranjiv is fanatically devoted to Tantra and to bringing the "India Experience" to the world at large. Buy one. Buy a doz. It's total timepass, yaar! |
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